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Making the Impossible Possible with Microsoft Cognitive Services in Your APEX App

Session Number: 8571
Track: Application Express
Sub-Categorization: APEX Integration
Session Type: Case Studies
Primary Presenter: Niels de Bruijn [Business Unit Manager - MT AG]
Time: Jun 26, 2019 (11:45 AM - 12:45 PM)
Room: 612, Level 6

Speaker Bio: Since 2003, Niels has been working for MT AG, a midsize vendor-independent IT-consultancy company based in Germany. Before that, he had been working as a consultant for Oracle in the Netherlands for two years. Since its initial release in 2004, Niels has been using and actively promoting Oracle Application Express (APEX). Together with his team of APEX experts, he is responsible for all APEX projects done by the company. Niels shares his knowledge through the website apex.mt-ag.com and by speaking at conferences like DOAG Conference (Germany), DOAG APEX Connect (Germany), and ODTUG Kscope (USA), among others.

As an active member at DOAG, he started the conference APEX Connect (apex.doag.org), which grew to a three-day conference covering APEX, PL/SQL, SQL, and JavaScript. His collaboration with the APEX team, as well as his contributions for the APEX community, led him to his designation as Oracle ACE Director in 2016 and the award “DOAG Ambassador Technology 2018.”

Technologies or Products Used: Oracle Application Express, Microsoft Cognitive Services

Session Summary for Attendees:  Microsoft is a key player in the market when it comes to providing cognitive services. These services can be easily integrated, taking your APEX app to the next level.

- Face recognition to identify people
- Video recognition for advertising
- Instant voice translation
- Chatbots to reduce the workload of user help desks
- Text recognition in emails to indicate your mood
- Speech recognition for order entry
- Machine learning to make predictions
These aren’t fiction anymore, they’re a reality! Let me take you through some use cases where these services can be applied, as well as how to integrate these using Web Sources in APEX. I promise that you will be amazed by what’s possible today and how fast these services will find their way in your app.

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